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Black, White & Kraft for Classic Packaging

Minimalist packaging

Sometimes less really is more when it comes to packaging. Plain bags or boxes embellished with a combination of black, white and kraft make for a clean, modern style. It’s a bit like a black and white photo: classic, timeless, even a little sophisticated. It also happens to be a very budget-friendly and earth-friendly option, using inexpensive materials like recycled kraft paper and twine.

For this blog, I printed some simple labels on a laser printer, using sheets of plain address labels from an office supply store, including a logo in plain black and white (try this effect on your own logo!).

Since I wasn’t relying on color or pattern to give this packaging extra oomph, the textures of the materials really had a chance to shine. From the glossy black of our shipping boxes (top, left) combined with a matte label and cotton bakers twine, to the recycled kraft bag with a crisp white label and a rustic twine bow, this no-frills approach would be right at home in both a country store and an upscale boutique.

Many of our customers use our rolls of white and natural kraft paper for packing material – but it makes wonderful gift wrap, too. Available in different widths and in quantities like 840 or 1100 feet, one roll of this versatile stuff might last you quite a while!

I especially love the “minimal” look created by a plain white bow on white gift wrap, a black raffia bow on a black box, or even some natural twine tied around brown kraft wrap.

Listed below are a few more of the supplies used here. You’ll love how earth-friendly they are!

Black Jewelry BoxesPaper Raffia Ribbon • Recycled White Fusion Paper Shopping Bags • 2-Ply Burlap Twine • Crinkle Paper Ribbon • Recycled Tissue Paper

Priscilla Medders

Priscilla Medders is a graphic designer who lives in Nashville. She enjoys singing and playing music with her husband, Cheyenne Medders. In addition to contributing to the Nashville Wraps Blog, she also blogs about wellness and studies homeopathy.

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