Sometimes less really is more when it comes to packaging. Plain bags or boxes embellished with a combination of black, white and kraft make for a clean, modern style. It’s a bit like a black and white photo: classic, timeless, even a little sophisticated. It also happens to be a very budget-friendly and earth-friendly option, using inexpensive materials like recycled kraft paper and twine.
For this blog, I printed some simple labels on a laser printer, using sheets of plain address labels from an office supply store, including a logo in plain black and white (try this effect on your own logo!).
Since I wasn’t relying on color or pattern to give this packaging extra oomph, the textures of the materials really had a chance to shine. From the glossy black of our shipping boxes (top, left) combined with a matte label and cotton bakers twine, to the recycled kraft bag with a crisp white label and a rustic twine bow, this no-frills approach would be right at home in both a country store and an upscale boutique.
Many of our customers use our rolls of white and natural kraft paper for packing material – but it makes wonderful gift wrap, too. Available in different widths and in quantities like 840 or 1100 feet, one roll of this versatile stuff might last you quite a while!
I especially love the “minimal” look created by a plain white bow on white gift wrap, a black raffia bow on a black box, or even some natural twine tied around brown kraft wrap.
Listed below are a few more of the supplies used here. You’ll love how earth-friendly they are!
Black Jewelry Boxes • Paper Raffia Ribbon • Recycled White Fusion Paper Shopping Bags • 2-Ply Burlap Twine • Crinkle Paper Ribbon • Recycled Tissue Paper
Tony Garner says
Hey thanks for such a great article! I’ll surely share it among my friends and colleagues.