Branding your business

Get more exposure for your brand.

By Harry Marlin & Robby Meadows

Your brand (your business name/logo) is the most vital and important piece of property that you own as a business. It communicates who you are, what you do, and what you want your customers to remember. Always look for any opportunity to expose you brand. We do it at Nashville Wraps and can say from experience, “it works”.

Branding is one thing and “exposure” is another. Exposure is built a little at a time and is accumulative. Like photographic film exposure accumulates its effect and the more you have the stronger your “picture” is. There are many ways to gain more exposure for your brand.

Tips to get more exposure…
Brand everything you make and sell to keep your name in front of your customer. Apply printed hang tags, labels or use custom imprinted packaging. Use custom printed ribbon where appropriate to literally tie your name into gifts. Create a “how to” and show your customer ways to use your products in a blog, website or in simple printed inserts. List yourself in the search engines and be sure to include you location if you have a store front.

Your logo on bags, ribbons, and boxes also promotes your brand by creating opportunities for more exposure. This is especially true when packaging is reusable, such as a shopping bag. A great logo sets the look and feel of your business and contributes to exposure for your customer and anyone else that sees it. When a customer leaves your business carrying that logo, or when they reuse your packaging, they are advertising for you – like walking billboards for your business.

Custom printed packaging doesn’t have to be expensive and it doesn’t require a large minimum order. Nashville Wraps does lots of custom printing on plastic and paper bags with low minimums – as low as one case. Choose the color, size, and style of bags that suit your current business strategy and rely on our knowledgable custom print staff to help. In no time your business will have that professionally branded look. Today’s smart customer is expecting businesses to be more “green”. With the Green Way TM products being green with custom printing is easy and has the same low minimums as any other of the Nashville Wraps products.

Whether your brand is upscale and chic, organic and natural, or traditional and classic, you can express it with custom packaging. Print your logo on bags, ribbon, labels, gift and apparel boxes, gourmet and jewelry boxes, tissue paper, non-woven totes and more.

Custom ribbon is a great way to reinforce your brand, whether you are a florist, a gourmet food company or a gift basket business! We print ribbon in-house so delivery is fast – usually within two weeks. Choose from satin acetate or double faced satin ribbon. Click here for Custom Printed Ribbon information and pricing.

Custom labels are another cost-effective way to build brand recognition. Toni’s Delectable Desserts’ custom labels not only add a beautiful polished look to their product, they also promote Toni’s business to both the gift giver and gift receiver.

With our Printed Label Online program, you can create custom labels for your business quickly and easily.

And order custom plastic T-Sacks, Super Gloss and HD bags in a snap with our Custom Bag Express online.

Nashville Wraps understands your needs and offer an array of products that can be custom printed at minimum costs. Put your packaging to work for you. Call 1-800-547-9727 extension # 4 and speak to one of our print specialists to start advertising your business today.

You may also visit our website for more information: Nashville Wraps Custom Printing.