If you want to take your store image to the next level and advertise your store, custom bags are the answer. You have complete control over the branding including the design, text and colors. The bags become exclusive to your store and part of the gift. Also, you are sending your customers out the door as advertisers for your business!
Dogaholics Turning Their Bags into Walking Billboards
Candace Canty, Founder of Dogaholics in Chicago, IL says, “We are in a high traffic, urban shopping area where people walk a lot more than drive. They also always eat at outdoor cafes and restaurants in between shopping. I always loved seeing our old bags, the paw print plastic t-sacks we got from Nashville Wraps, strolling the neighborhood. And it dawned on me that we were really missing an opportunity to advertise more. The bags really could be a walking billboard. Our city has also gone plastic bag free for the big box stores, so I’ve seen our shopping bags at the local grocery store too (as a reusable bag).”
Dogaholics’ customers love her custom bags from Nashville Wraps which are printed with different text on each side. Customers even post them on Instagram as seen here by @mabelwelsh. Candace explains, “We utilize the bag in multiple ways. First our logo is very large, so that it can be seen visibly. On the back side, we have one of our slogans like “Unconditional love goes both ways”. I spend a lot of time and money developing our branding and I wanted to get the point across. We also utilize the gussets for two purposes. One panel includes the “12 truths to being a dogaholic” – they are fun and make our bags entertaining as well. The other side tells them about a free gift they can get at adogaholicsguide.com – this drives people to the website where we ask for their email to get the free gift.”
Dogaholics uses tissue and ribbon for gift giving purposes, as well as the paw print tissue and cello bags for their bakery case. Candace says, “Nashville Wraps is the most organized and easiest company we’ve worked with. I’ve worked with other companies in the past who were a little cheaper, but I never knew the status of our orders, things always came late, they wouldn’t return calls, etc. It was really annoying. I have never had an issue with Nashville Wraps and can always rely on their service and quality.”
Branding Extraordinaire – Balzac’s Coffee Roasters
Our customer Balzac’s Coffee Roasters in Stoney Creek, Ontario, Canada has some of the most beautiful custom bags we have ever done at Nashville Wraps. Chad Roberts, Creative Director and Owner of Chad Roberts Design manages their branding and packaging design. He does an extraordinary job.
This year they created a holiday campaign for various custom printed products in Balzac’s Coffee Roasters Holiday Collection. Chad explains, “Having a bag that could both raise awareness of the collection and act as a gift bag on its own was paramount. Investing in good branding is essential in today’s marketplace.”
The bag has been well received by customers and shared a lot on Instagram. Chad says, “Customers covet a well-printed bag and use it beyond the initial purchase experience. They believe in the brand and love to share their enthusiasm for the brand by carrying the bags everywhere.”
Custom Printing FAQ’s
Custom Packaging Specialist Mike Coursey has been with Nashville Wraps for 29 years, and answers some of our most-asked questions about custom printed bags.
1. How do I order?
Call Nashville Wraps 1-800-547-9727 ext. 4 or email [email protected].
2. What information do you need?
Quantity, size, color, design, logo and product type.
3. How long do custom bags take?
Hot Stamped/Ink Printed: 2-3 weeks
Made to Order: 4-5 weeks on a new order or 15 to 18 working days on a reorder.
4. What are the minimums?
Hot Stamped/Ink Printed: 500 Bags
Made to Order: 5,000 Bags for totally custom made to order for up to 3 colors. If you want 4 or more colors, minimums may be higher.
5. Are Made to Order a lot more expensive per bag?
On 5,000 bags they are about 30% higher than hot stamped bags, but you get 75% more printing and ink coverage. On 10,000 bags, the cost per 1,000 bags is less expensive than 1,000 hot stamped bags. You have to look at the cost for printed bags as an advertising expense, not a supplies expense. It is one of the cheapest forms of advertising today compared to radio, TV and print. Printed bags serve a dual purpose for your store.
6. What are the advantages of Made to Order bags vs. Hot Stamp or Ink Printing?
Hot Stamped Bags: 1 color printing and a maximum of 2 sides.
Ink Printed: 1 color and 1 side only.
Made to Order: The minimum starts at 5,000 bags, but you can get complete 100% ink coverage on all 4 sides of the bag and up to 3 colors for the same price as printing 2 colors on 2 sides with just 25% coverage.
7. What type of business would be a good candidate for custom bags?
Hot Stamped/Ink Printed: any customer that now uses a label or hand stamps a plain bag and can use 500 to 1,000 bags in a reasonable time frame.
Made to Order: Stores that use a high volume or have multiple locations and want a lot more ad space on more sides of the bag to showcase locations, product listings or just to make a statement.
8. Can Nashville Wraps help me design my bag?
Yes, we can make suggestions, supply bag templates as well as give artistic help in several areas related to that process.