Shopping local got a big boost when American Express started Small Business Saturday the day after Black Friday. Now millions of Americans make a point to support their local businesses every year on that day. This year’s event is November 24th.
To get your store ready for the big day, customize your online graphics and printable flyers with all things Shop Small®. Follow this link for customizable Small Business Saturday materials that take just a few minutes to create and download. Add this shop-local branding to your website and social media to draw even more traffic. Here is a planning checklist to help you get organized.
Communities all around the country are organizing Small Business Saturday events to bring shoppers and businesses together. Check this Neighborhood Champion listing page to see if your area has one scheduled.
That Cute Little Shop in Kentucky
Boutique owner Jessica Taylor of That Cute Little Shop is all about making shopping the Black Friday weekend festive and fun. Her stores specialize in baby clothes, tween, juniors, missy and plus size clothing, gifts, home decor, shoes, and accessories, along with monogramming services.
Jessica opened her first shop 10 years ago after she moved to a small town in Kentucky. “I no longer wanted to work for a large company, where I was just a number. I’ve always had a fondness for independently-owned small businesses my entire life, and dreamed of owning my own shop. I love people and making people happy, so it was perfect timing in my life.”
With 3 locations in Louisville, Lebanon and Elizabethtown, it’s easy to shop local!
Shop Local & Support Your Community
That Cute Little Shop uses Nashville Wraps packaging including Christmas shopping bags, tissue paper, and ribbon. Jessica says, “I have been ordering from Nashville wraps for years. I love their products, customer service, and reliability. I am a loyal customer because they provide exactly what I want and need.”
Join Jessica and get ready for Small Business Saturday to promote “Shop Local”. She says, “Some of the best things in life are unique shops and restaurants. Oh, and fun and friendly small business owners and employees. I believe everyone should shop small because our world would be a pretty boring place with only mass-sold products.”
We agree! Support your local businesses this November 24th and every day of the year. 🙂
