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May 13, 2016 By Buffie Baril Leave a Comment

Pink Olive – Bringing Love & Whimsy to New York City

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Pink Olive New YorkGrace Kang never thought she would leave her job as a successful fashion buyer for Bloomingdale’s, Saks and Barney’s to open a gift shop, but that is exactly what she did. She had been named Bloomingdale’s “Buyer of the Year” and excelled in the fashion industry, but Grace had to step out of her comfort zone to realize her true passion: inspiring people to give and create a beautiful living.

She opened Pink Olive because she always loved the idea of giving (and getting!) gifts from someone special. Grace says, “There is something amazing that happens when you live your life in a place of appreciation and gratitude. Gift-giving becomes a gift in and of itself.”

Not Your Ordinary Gift Shop – Just Extraordinary!

Pink Olive New YorkHer first shop opened in New York City’s East Village in 2007, and she continues to expand, opening two shops in Brooklyn (in Park Slope and Williamsburg) before opening her fourth shop in Manhattan’s West Village last month. Grace’s mission: to discover creative finds that inspire giving and beautiful living.

Pink Olive is more than an ordinary gift shop. Top sellers at this whimsical boutique include pretty stationery and exclusive cards, but also thoughtful gifts for the home like candles and mugs. They also cater to the stylish auntie looking for baby clothes and books for a new niece or nephew. The store’s mission: To discover creative finds that inspire giving and beautiful living.

Instagram is one of their favorite platforms for promoting their stores since it’s so visual and whimsical. Grace says, “We love when people find us by word-of-mouth, too, and have their expectations exceeded once they step inside!”

Pink Olive New YorkTourists are some of their favorite customers, and they love helping them find the perfect NYC-themed gifts and mementos to bring back home. As for the locals, there’s definitely a creative vibe–New Yorkers love to find products that feel as unique as they are.

you are loved.

One of Pink Olive’s slogans is “you are loved”. They use Nashville Wraps to hot stamp this onto white shopping bags in a fun gold metallic. Grace says these gift bags are a huge hit for people who want to wrap their purchased presents in a unique way. They also offer the gift bags for sale on their website.

Pink Olive Grace KingGrace’s other mission is to mentor creative designers to do what they love.  So she started the Pink Olive School – a mentorship program devoted to empowering creative designers and artists on how to make their product retail-ready to create a desirable brand. You can learn Grace’s tips in her book Retail Recipes.

In 2012 Grace launched her third venture OliveBox, a monthly subscription service for paper lovers. Pink Olive has been featured on The Today Show, New York Times, Forbes.com, InStyle, Huffington Post, Brides, Country Living, Oprah.com, and many more.

We hope you check out Pink Olive if you are in NYC. In the meantime, see their gorgeous products online. Learn more about Grace and her creative staff here.

Buffie Baril

Buffie Baril helps with digital marketing, online advertising, social media & content creation along with search engine optimization for Nashville Wraps. She loves learning, interior design, Apples to Apples and most of all her fabulous husband and three brilliant and very funny children.

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Filed Under: Custom Printed Packaging, Featured Customers, gift & gourmet business, Offering a Gift Wrapping Service, Packaging Tagged With: custom printed gift bags, custom printed shopping bags, gift boutique, Pink Olive, retail marketing, stationery store

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