After watching the Super Bowl, the halftime show and even the commercials I came away with one general overall theme… “A Positive Spin.” Could this be the start of something good?
Almost all of the big dollar commercials were more lessons in how to live together than what they were selling. But then, wouldn’t you want to do business with a “nice” company? I saw many themes – just to name a few were: respect and the virtues of women, minorities, fatherhood and senior adults, love instead of hate, eating right, giving, being happy, etc.
Even Katy Perry’s halftime show had no “accidental” wardrobe malfunctions, was fit for everyone in the family to watch and was just fun. The choreography was stunning and I’m still trying to figure out the graphic projection techniques. It was one of the best shows in recent memory. Of course, Nashville Wraps has bags just like those nifty 60’s style polka dot bathing suits! Check out our new Polka Dot Bags here.
Although all this good will may just come down to economics, I would like to think our country is becoming kinder, gentler and more socially and morally conscious. Maybe it takes shocking video to make people wake up. The NFL received a lot of criticism for the way they handled the domestic violence scandals by several players.
Ads that Make a Difference
According to a recent survey by the American Association of Advertising Agencies, 62% of Americans thought those scandals would affect Super Bowl 2015 advertising, and they did. Respondents felt the ads should be more family-focused and specifically address issues related to domestic violence. The “NO MORE” commercial that aired Sunday was the first-ever Super Bowl spot to address this issue.
With that said, football is football, but the good news is we are seeing much more attention to the health and protection of the athletes, from penalties for illegal contact, unnecessary roughness and mandatory precautions for concussion injuries. What we do in the Pros flows down to college, high school and even junior leagues. Coaches, parents and players are more aware of injury protection and in general hard play, but respectful play. Okay, we won’t bring up the scuffle at the end of that game…that’s football.
It makes me feel good that with all of the hate that is being sown in the world at large, we can see the greatest theme of love and happiness being central at one of the largest audiences ever. Nashville Wraps theory of business is similar in that we want to treat everyone like we wish to be treated and have fun in the process. I’m glad our customers, employees and suppliers see that and know it to be “right-on.”
Director of Marketing