Yes, it’s official: I don’t like Earth Day! And it’s for the same reasons that I don’t like Easter, Valentine’s Day or Thanksgiving either. What a cynic, you say! You may be right, but read more to find out why.
Leading up to Earth Day I usually get a ton of spam announcing someone’s Earth Day sale, especially incorporating some worn out phrase like “Save Green on Earth Day”. While I am all about being green, saving green and especially doing my part to protect the environment within the area I can influence, I am not about seeing green promotions once a year from various marketers. So you won’t see an Earth Day email from Nashville Wraps.
Here at Wraps every day is Earth Day. Every piece of Green Way® packaging is earth friendly, and we watch over that 365 days a year. It’s the same way at my home too. In fact I spent a lot of time this year researching organic solutions to fertilizers for my farming (and found them too).
The product managers at Nashville Wraps have been instrumental in creating true green packaging. Some of it has not been popular with the fads, but have been true green. Our biodegradable plastics are a good example. We were telling people about the low carbon imprint of plastic when others were trying to ban them all together; now the tide is changing as people are seeing that they were just getting bad press.
Nashville Wraps was also the first to distribute paper shopping bags made with “Fusion” kraft paper which is 100% recycled white paper on one side and 100% recycled brown on the other. This dual paper gives an economical and ecological alternative to pure white which is difficult to recycle without harsh bleaching and makes a great surface to print on (with water based inks of course). That one took months to develop.
We spend our time looking for and developing green packaging all the way from the Philippines to right next door in Chattanooga, Tennessee, where not only are our 100% recycled bakery boxes made, but also where we found recycled drink bottles being made into shoelaces. It wasn’t a large leap for our folks to quickly realize that if they can make a shoelace, they can make a ribbon! And so the story continues.
So what does Earth Day have to do with Valentines, Easter or Thanksgiving? If every day is Earth Day, then every day is a day to love, give thanks and to believe in miracles with life-changing results.
Happy Earth Day!
Robby Meadows
Nashville Wraps
