{"id":9769,"date":"2012-11-08T20:34:17","date_gmt":"2012-11-09T01:34:17","guid":{"rendered":"https:\/\/www.nashvillewraps.com\/blog\/?p=9769"},"modified":"2024-12-05T11:20:37","modified_gmt":"2024-12-05T17:20:37","slug":"yelp-can-improve-your-online-reputation","status":"publish","type":"post","link":"https:\/\/www.nashvillewraps.com\/blog\/2012\/11\/08\/yelp-can-improve-your-online-reputation","title":{"rendered":"Yelp Can Improve Your Online Reputation"},"content":{"rendered":"\n
\"Yelp\"<\/figure><\/div>\n\n\n

Yelp has become the most widely-used review site for small businesses with over 25 million visitors each month.\u00a0So what does that mean for your small business? First and foremost, it means you must monitor your online reputation, whether on Yelp<\/a> or other social media sites like Facebook and Twitter.<\/p>\n

A recent study by\u00a0Local Consumer Review Survey<\/a>\u00a0showed 72% of consumers trust online reviews as much as personal recommendations.\u00a0Also, 80% of buyers will reverse their purchase decisions based on negative online reviews.<\/p>\n

If you’ve not set up your free Yelp account, let me convince why you should. Your business might already be listed if someone gave you a review. That’s all the more reason to check out what people are saying, add all your business info and include a few great photos so you don\u2019t just rely on customer images (which reviewers can add, by the way).<\/p>\n

More and more busy consumers are using their smartphone apps like Yelp and TripAdvisor to check reviews and star ratings before shopping at a store, eating at a restaurant or booking a hotel. Harvard Business School did a research study that showed a one-star increase on Yelp can lead to a 9% increase in sales. Why not display \u201cLove Us on Yelp!\u201d signs throughout your store? Our customer\u00a0\u00a0Eliza Page Jewelry<\/a>\u00a0has a Yelp link on their website for customers to access and hopefully add new reviews.<\/p>\n

Small businesses cannot ignore negative feedback, but they don\u2019t have to fear it, either. If you are a smart retailer you can use constructive criticism to improve. A TripAdvisor survey found 57% of people were more likely to book a hotel that had managers who responded to online reviews.<\/p>\n

Hopefully, your reviews will be favorable, but if they aren’t, you’ll have the opportunity to respond. We all encounter reviews and social media sites with the occasional person who’s just trying to be mean. But loyal customers will often come to your defense if it’s unfounded. When you respond, always take the high road.<\/p>\n

\"CustomerOn the flip side, review sites like Yelp can be a great way to get positive customer reviews for your business. Longtime Nashville Wraps customer Phillips Toy Mart<\/a> has benefited from their Yelp<\/a> listing with its positive reviews because of their \u201cpersonal service,\u201d says Owner Cynthia Phillips.<\/p>\n

From educational toys to a real Lionel train running through the store, both the young and old are fascinated by this old-fashioned toy store that focuses on great customer service. They offer complimentary gift wrap for birthday parties, and sell bags with tissue for Christmas and special occasions at a fair price.<\/p>\n

Please know this isn’t an endorsement of Yelp; it’s simply a reminder that businesses cannot afford to ignore their online reputations. Why not take control and show customers that you care about what they have to say and and are willing to resolve issues as they arise?<\/p>\n

Have more questions about Yelp? Check out their FAQ page<\/a>. You can also review us:\u00a0Nashville Wraps Yelp page<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"

Yelp has become the most widely-used review site for small businesses with over 25 million visitors each month.\u00a0So what does that mean for your small business? First and foremost, it means you must monitor your online reputation, whether on Yelp or other social media sites like Facebook and Twitter.<\/p>\n

Read More<\/a><\/p>","protected":false},"author":388,"featured_media":9777,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[295,17,238,1,162],"tags":[311,281,451,450],"class_list":{"0":"post-9769","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-featured-customers","8":"category-gift-gourmet-business","9":"category-offering-gift-wrapping","10":"category-packaging","11":"category-business-101","12":"tag-internet-marketing","13":"tag-online-marketing","14":"tag-phillips-toy-mart","15":"tag-yelp","16":"entry"},"aioseo_notices":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.nashvillewraps.com\/blog\/wp-json\/wp\/v2\/posts\/9769","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nashvillewraps.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nashvillewraps.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nashvillewraps.com\/blog\/wp-json\/wp\/v2\/users\/388"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nashvillewraps.com\/blog\/wp-json\/wp\/v2\/comments?post=9769"}],"version-history":[{"count":2,"href":"https:\/\/www.nashvillewraps.com\/blog\/wp-json\/wp\/v2\/posts\/9769\/revisions"}],"predecessor-version":[{"id":32170,"href":"https:\/\/www.nashvillewraps.com\/blog\/wp-json\/wp\/v2\/posts\/9769\/revisions\/32170"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nashvillewraps.com\/blog\/wp-json\/wp\/v2\/media\/9777"}],"wp:attachment":[{"href":"https:\/\/www.nashvillewraps.com\/blog\/wp-json\/wp\/v2\/media?parent=9769"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nashvillewraps.com\/blog\/wp-json\/wp\/v2\/categories?post=9769"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nashvillewraps.com\/blog\/wp-json\/wp\/v2\/tags?post=9769"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}