{"id":8076,"date":"2012-03-23T07:47:57","date_gmt":"2012-03-23T12:47:57","guid":{"rendered":"https:\/\/www.nashvillewraps.com\/blog\/?p=8076"},"modified":"2021-01-26T12:32:02","modified_gmt":"2021-01-26T18:32:02","slug":"wow-cookies-takes-on-the-corporate-client","status":"publish","type":"post","link":"https:\/\/www.nashvillewraps.com\/blog\/2012\/03\/23\/wow-cookies-takes-on-the-corporate-client","title":{"rendered":"Wow! Cookies Takes on the Corporate Client"},"content":{"rendered":"\n
\"Wow!<\/figure><\/div>\n\n\n

When Penny Parker left her 35-year career in the professional beauty industry in 2004, she decided to treat herself by attending a local culinary school\u2019s pastry program. Soon she realized her city of Cleveland was pretty much a \u201ccookie wasteland\u201d and that she could fill that need.<\/p>\n

Penny settled on a niche area of cookie and brownie gifts, specializing in corporate gifting. \u201cThe business community typically has the funding to send large quantities of gifts as part of their marketing, branding and customer appreciation efforts,\u201d she commented. <\/p>\n

Cookies Mean Business<\/strong><\/h2>\n

\"Wow!<\/a>While most corporate gifting happens during the holidays, she’s working to inspire her corporate customers to look for other opportunities to get in front of their clients.\u00a0Penny believes cookies are the way to go – like her slogan, \u201cOur cookies mean business!\u201d Her \u201cWow! Cookies\u201d name came from her customers; whenever anyone would open up her great looking box, they would exclaim, \u201cWow, cookies!\u201d<\/p>\n

She carries 14 varieties of cookies and 2 brownies, including the OH SO Chunky Chocolate Chip and the Crazin\u2019 Cranberry Apple Oatmeal, along with the Amazing Triple Chocolate Brownie.<\/p>\n

The Presentation is Just as Important<\/strong><\/h2>\n

Equally important for corporate gifting is the packaging. She purchases 90% of her packaging from Nashville Wraps<\/a>, including a variety of boxes, wrap, ribbons, bags, tissue and shred. She finds us to be invaluable for smaller orders.<\/p>\n

\"Wow!<\/a>Penny is constantly looking for new customers, since she’s strictly an online business for casual customers, and corporate customers are really the foundation of her business. Networking at community events is vital. As a recent exhibitor at the YWCA Women’s Leadership Conference, she met women from major companies that offered new prospects for her client list. She said it’s all about meet-greet and follow-up.<\/p>\n

Penny explains that personal contact is essential for the corporate customer. She reaches the casual customer by way of social media marketing, blogging, monthly email newsletters, and her new favorite, Pinterest<\/a>. However, LinkedIn<\/a> has really helped her make contacts in the business community.<\/p>\n

Customize for the Corporate Client<\/strong><\/h2>\n

Penny says that dealing with corporate customers requires being prepared to customize. She has learned to construct a gift assortment that meets the needs of the client to include items beyond cookies and brownies.<\/p>\n

Her most important piece of advice for other gourmet food businesses is to clearly define your market and focus on it. \u201cBe incredible at one thing before you attempt another,\u201d she warns.<\/p>\n

Since every order has to be her best, she hasn\u2019t pursued national advertising or TV spots like Rachael Ray\u2019s \u201cSnack of the Day.\u201d The worst thing that could happen, in her opinion, is to be back-ordered and unable to deliver for 6 weeks or more.<\/p>\n

Finally, Penny adds, \u201cBe unique, sprinkled with a liberal dose of passion, and you have the makings of a great cookie business – if you can beat WOW! Cookies, that is!\u201d<\/p>\n

Buffie Baril
Internet Advertising Manager
Nashville Wraps<\/a><\/p>","protected":false},"excerpt":{"rendered":"

When Penny Parker left her 35-year career in the professional beauty industry in 2004, she decided to treat herself by attending a local culinary school\u2019s pastry program. Soon she realized her city of Cleveland was pretty much a \u201ccookie wasteland\u201d and that she could fill that need. Penny settled on a niche area of cookie…<\/p>\n

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