{"id":52,"date":"2008-05-28T12:52:51","date_gmt":"2008-05-28T17:52:51","guid":{"rendered":"https:\/\/www.nashvillewraps.com\/blog\/?p=52"},"modified":"2019-09-18T13:04:33","modified_gmt":"2019-09-18T19:04:33","slug":"retail-marketing-and-the-luxury-buyer","status":"publish","type":"post","link":"https:\/\/www.nashvillewraps.com\/blog\/2008\/05\/28\/retail-marketing-and-the-luxury-buyer","title":{"rendered":"Retail Marketing and the Luxury Buyer – Lessons Learned"},"content":{"rendered":"

\"PamThe affluent or luxury buyer is becoming much more conservative in their buying habits according to Pam Danziger, President of Unity Marketing<\/a>. The interesting thing is that this is NOT because of a decline in affluent customers or any real economic reason… it is a matter of choice on their part to withhold spending on what is considered unnecessary or excessive purchases.<\/p>\n

People just want to leave the world a better place and not contribute to excessive pollution, waste or even expense. In short they want a simpler life style.<\/p>\n

However…These customers will spend when the product is “Right”. <\/strong><\/span><\/p>\n

Robin Albing of AIM research says Green is more than just a trend but is becoming a “lifestyle”.\u00a0 These same lifestyle concerns that effect luxury buyers are holding true for customers from all walks of life. Read her interesting and observant blog article on “A recent trip to the mall”. Learn why in a nearly empty mall, one store is always packed.<\/p>\n

Like the company observed by Robin, Nashville Wraps will continue to be smart and on trend in the selection of gift and retail packaging products. We want our customers in every market to feel good about their packaging: environmentally, socially, and economically.<\/p>\n

A Few Key Points Are:<\/strong><\/span><\/h2>\n

1. Baby Boomers want to leave the world a better place and young adults want to grow old in a good environment, plus children are being brought up in an eco-conscious system. The right packaging is an important part of branding and can help you identify with customer concerns.\u00a0 Sustainable packaging like Green Way TM<\/sup><\/a> products can be an easy addition to your brand identity.<\/p>\n

2. People are changing how they live in a way that would be hard to\u00a0revert back and they genuinely believe that they need to make a difference. Therefore sustainable and reusable packaging is becoming more and more important. Products like Reusable Shopping Bags<\/a> for instance are becoming the new standard.<\/p>\n

3. Customers are buying if the products are smart, functional, and provide a lasting value; especially if they can identify with and feel good about the brand.<\/p>\n

Green Way TM Resource Update<\/strong><\/span><\/h2>\n

Reusable shopping bags have just been added to the Green Way TM<\/sup> line of eco-friendly packaging.\u00a0 Bags carry the GreenWay TM<\/sup> logo to help promote your green imitative awareness.<\/p>\n

Encore™ Recycled Plastic Bags<\/span><\/strong><\/h2>\n