{"id":18033,"date":"2016-05-06T08:01:15","date_gmt":"2016-05-06T13:01:15","guid":{"rendered":"https:\/\/www.nashvillewraps.com\/blog\/?p=18033"},"modified":"2024-12-05T11:34:29","modified_gmt":"2024-12-05T17:34:29","slug":"it-started-with-a-lemonade-stand-and-ended-with-a-baby-boutique-the-story-of-magpies","status":"publish","type":"post","link":"https:\/\/www.nashvillewraps.com\/blog\/2016\/05\/06\/it-started-with-a-lemonade-stand-and-ended-with-a-baby-boutique-the-story-of-magpies","title":{"rendered":"From Lemonade to a Baby Boutique is Nashville&#8217;s magpies"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-18037 size-full\" src=\"https:\/\/www.nashvillewraps.com\/blog\/wp-content\/uploads\/2016\/04\/Magpies-Maggie-Tucker.jpg\" alt=\"Magpies Maggie Tucker\" width=\"337\" height=\"457\" srcset=\"https:\/\/www.nashvillewraps.com\/blog\/wp-content\/uploads\/2016\/04\/Magpies-Maggie-Tucker.jpg 337w, https:\/\/www.nashvillewraps.com\/blog\/wp-content\/uploads\/2016\/04\/Magpies-Maggie-Tucker-221x300.jpg 221w, https:\/\/www.nashvillewraps.com\/blog\/wp-content\/uploads\/2016\/04\/Magpies-Maggie-Tucker-18x24.jpg 18w, https:\/\/www.nashvillewraps.com\/blog\/wp-content\/uploads\/2016\/04\/Magpies-Maggie-Tucker-27x36.jpg 27w, https:\/\/www.nashvillewraps.com\/blog\/wp-content\/uploads\/2016\/04\/Magpies-Maggie-Tucker-35x48.jpg 35w\" sizes=\"auto, (max-width: 337px) 100vw, 337px\" \/>Maggie Tucker started her retail career as a young girl with a lemonade stand. She says her success had more to do with her adorable personality and keen fashion sense, than lemons. A\u00a0decade later, Maggie graduated from Belmont University in Nashville and\u00a0furthered her retail career. She\u00a0worked for a very successful small business owner, followed by a highly successful franchisee, and then for a\u00a0large corporation &#8211; lululemon, selling yoga and athletic apparel. But Maggie wanted to get back to having her own little store.<!--more--><\/p>\n<p>She\u00a0says, \u201cTen years of retail later, I knew I wanted to wake up each day and create my own possibilities. I always dreamed of opening a baby store, but at the same time wanted to create something my community needed. I met with tons of friends, got their feedback, and decided to open <a href=\"http:\/\/magpiesnashville.com\/\" target=\"_blank\" rel=\"noopener\">magpies<\/a>\u00a0in west Nashville,\u00a0a shop that would feature an edited collection of the best items for baby and child!&#8221;<\/p>\n<h2><strong>Happiness Grows Here<\/strong><\/h2>\n<p>\u201cWe cultivate happiness. From the moment our guests walk in they are made to feel like family. We provide a space that celebrates feedback, and we build our collection based on our community\u2019s wants and needs.\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18040 size-full aligncenter\" src=\"https:\/\/www.nashvillewraps.com\/blog\/wp-content\/uploads\/2016\/04\/Magpies-Nashville-2.jpg\" alt=\"Magpies Nashville \" width=\"716\" height=\"715\" srcset=\"https:\/\/www.nashvillewraps.com\/blog\/wp-content\/uploads\/2016\/04\/Magpies-Nashville-2.jpg 716w, https:\/\/www.nashvillewraps.com\/blog\/wp-content\/uploads\/2016\/04\/Magpies-Nashville-2-150x150.jpg 150w, https:\/\/www.nashvillewraps.com\/blog\/wp-content\/uploads\/2016\/04\/Magpies-Nashville-2-300x300.jpg 300w, https:\/\/www.nashvillewraps.com\/blog\/wp-content\/uploads\/2016\/04\/Magpies-Nashville-2-320x320.jpg 320w, https:\/\/www.nashvillewraps.com\/blog\/wp-content\/uploads\/2016\/04\/Magpies-Nashville-2-24x24.jpg 24w, https:\/\/www.nashvillewraps.com\/blog\/wp-content\/uploads\/2016\/04\/Magpies-Nashville-2-36x36.jpg 36w, https:\/\/www.nashvillewraps.com\/blog\/wp-content\/uploads\/2016\/04\/Magpies-Nashville-2-48x48.jpg 48w\" sizes=\"auto, (max-width: 716px) 100vw, 716px\" \/>Some of magpies best-selling items:<\/p>\n<ul>\n<li>blabla &#8211; hand-made, knitted dolls, mobiles and gifts from artisans in Peru<\/li>\n<li>Little Unicorn watercolor swaddles and quilts<\/li>\n<li>Kickee Pants clothing and accessories for baby<\/li>\n<li>Books written by local authors<\/li>\n<\/ul>\n<p>At magpies, Maggie explains, \u201cWe are blessed to not have a \u2018typical\u2019 customer. Each customer is actually considered a guest here at magpies, and they are all special! Many of our guests are new and expecting mothers, grandmothers, aunts and great aunts. We also have tons of dads and grandfather.\u201d<\/p>\n<h2><strong>Custom Bags+Tissue=Brand Awareness <\/strong><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18039 size-large alignnone\" src=\"https:\/\/www.nashvillewraps.com\/blog\/wp-content\/uploads\/2016\/04\/Magpies-1024x1024.jpg\" alt=\"Magpies Nashville \" width=\"980\" height=\"980\" srcset=\"https:\/\/www.nashvillewraps.com\/blog\/wp-content\/uploads\/2016\/04\/Magpies-1024x1024.jpg 1024w, https:\/\/www.nashvillewraps.com\/blog\/wp-content\/uploads\/2016\/04\/Magpies-150x150.jpg 150w, https:\/\/www.nashvillewraps.com\/blog\/wp-content\/uploads\/2016\/04\/Magpies-300x300.jpg 300w, https:\/\/www.nashvillewraps.com\/blog\/wp-content\/uploads\/2016\/04\/Magpies-768x768.jpg 768w, https:\/\/www.nashvillewraps.com\/blog\/wp-content\/uploads\/2016\/04\/Magpies-320x320.jpg 320w, https:\/\/www.nashvillewraps.com\/blog\/wp-content\/uploads\/2016\/04\/Magpies-24x24.jpg 24w, https:\/\/www.nashvillewraps.com\/blog\/wp-content\/uploads\/2016\/04\/Magpies-36x36.jpg 36w, https:\/\/www.nashvillewraps.com\/blog\/wp-content\/uploads\/2016\/04\/Magpies-48x48.jpg 48w, https:\/\/www.nashvillewraps.com\/blog\/wp-content\/uploads\/2016\/04\/Magpies.jpg 1868w\" sizes=\"auto, (max-width: 980px) 100vw, 980px\" \/>Many people shop at magpies\u00a0because their complimentary wrapping is both gorgeous and free! Whether it\u2019s a little \u2018happy\u2019 or an extra-special baby shower gift, everything leaves Maggie\u2019s shop wrapped thoughtfully in the custom bags designed by <a href=\"https:\/\/www.nashvillewraps.com\/custom-print\/paper-bags\/hot-stamped\" target=\"_blank\" rel=\"noopener\">Nashville Wraps<\/a>. She says the folks at Wraps have been \u201csuper easy to work with, and they quickly send samples and talk through options every time we are ready to \u2018shake things up\u2019 a little with our wrapping!&#8221;<\/p>\n<p>Recently, magpies chose <a href=\"https:\/\/www.nashvillewraps.com\/custom-print\/paper-bags\/hot-stamped\" target=\"_blank\" rel=\"noopener\">hot stamped gift bags<\/a> in three different colors: turquoise with gold foil stamping, red with gold and white with silver! Their logo features a little girl and boy silhouette (see Catherine and Maggie&#8217;s\u00a0reaction when the\u00a0bags\u00a0arrived, above left). Maggie says, \u201cCustom bags are a quick solution to gift wrap. We wrap hundreds of items a week, and personalized bags\u00a0&amp;\u00a0tissue simplify our wrap time while also providing great brand awareness.\u201d See Nashville Wraps <a href=\"https:\/\/www.nashvillewraps.com\/search?q=baby\" target=\"_blank\" rel=\"noopener\">baby packaging here<\/a>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18042 size-large aligncenter\" src=\"https:\/\/www.nashvillewraps.com\/blog\/wp-content\/uploads\/2016\/04\/Magpies-Nashville-1-1024x792.jpg\" alt=\"Magpies Nashville \" width=\"980\" height=\"758\" srcset=\"https:\/\/www.nashvillewraps.com\/blog\/wp-content\/uploads\/2016\/04\/Magpies-Nashville-1-1024x792.jpg 1024w, https:\/\/www.nashvillewraps.com\/blog\/wp-content\/uploads\/2016\/04\/Magpies-Nashville-1-300x232.jpg 300w, https:\/\/www.nashvillewraps.com\/blog\/wp-content\/uploads\/2016\/04\/Magpies-Nashville-1-768x594.jpg 768w, https:\/\/www.nashvillewraps.com\/blog\/wp-content\/uploads\/2016\/04\/Magpies-Nashville-1-24x19.jpg 24w, https:\/\/www.nashvillewraps.com\/blog\/wp-content\/uploads\/2016\/04\/Magpies-Nashville-1-36x28.jpg 36w, https:\/\/www.nashvillewraps.com\/blog\/wp-content\/uploads\/2016\/04\/Magpies-Nashville-1-48x37.jpg 48w\" sizes=\"auto, (max-width: 980px) 100vw, 980px\" \/>Maggie uses social media primarily (<a href=\"https:\/\/www.instagram.com\/magpiesnashville\/\" target=\"_blank\" rel=\"noopener\">Instagram<\/a>, Facebook and <a href=\"https:\/\/www.pinterest.com\/magpiesnash\/\" target=\"_blank\" rel=\"noopener\">Pinterest<\/a>) to promote her business. \u201cWe don\u2019t think of it as advertising per se, but more of an authentic relationship of delivering the latest product news directly to our shoppers. It\u2019s easy, quick, and simple. It\u2019s also free, and we have the power to create our own content and allow our guests to REALLY know us, and what\u2019s going on each day at the shop.\u201d<\/p>\n<h2><strong>Online Competitors Don\u2019t Scare Them <\/strong><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-18041 size-large\" src=\"https:\/\/www.nashvillewraps.com\/blog\/wp-content\/uploads\/2016\/04\/Magpies-Catherine-923x1024.jpg\" alt=\"Magpies Catherine\" width=\"923\" height=\"1024\" srcset=\"https:\/\/www.nashvillewraps.com\/blog\/wp-content\/uploads\/2016\/04\/Magpies-Catherine-923x1024.jpg 923w, https:\/\/www.nashvillewraps.com\/blog\/wp-content\/uploads\/2016\/04\/Magpies-Catherine-270x300.jpg 270w, https:\/\/www.nashvillewraps.com\/blog\/wp-content\/uploads\/2016\/04\/Magpies-Catherine-768x852.jpg 768w, https:\/\/www.nashvillewraps.com\/blog\/wp-content\/uploads\/2016\/04\/Magpies-Catherine-22x24.jpg 22w, https:\/\/www.nashvillewraps.com\/blog\/wp-content\/uploads\/2016\/04\/Magpies-Catherine-32x36.jpg 32w, https:\/\/www.nashvillewraps.com\/blog\/wp-content\/uploads\/2016\/04\/Magpies-Catherine-43x48.jpg 43w\" sizes=\"auto, (max-width: 923px) 100vw, 923px\" \/>Because they have a genuine relationship with their guests (they prefer\u00a0using the term &#8220;guest&#8221; vs. &#8220;customer&#8221;), and they trust and love them. They are very\u00a0involved with their\u00a0community\u00a0and have many charitable partnerships. Their\u00a0guests see, appreciate and celebrate this\u00a0by showing incredible loyalty. \u201cWhile Amazon may offer every product under the sun, our <a href=\"http:\/\/magpiesnashville.com\/\" target=\"_blank\" rel=\"noopener\">magpies<\/a> community seems to really value the ability to drive around the corner and select something, often locally made, from our adorable shop. Plus, last time we checked, Amazon doesn\u2019t do complimentary gift wrap with adorable <a href=\"https:\/\/www.nashvillewraps.com\/\" target=\"_blank\" rel=\"noopener\">Nashville Wraps packaging<\/a>!\u201d<\/p>\n<h2><strong>Maggie\u2019s Tips for Small Business Success<\/strong><\/h2>\n<ol>\n<li>\u201cJust do it. Lot\u2019s of people are out there dreaming\u2026 but how many people are taking that first step towards DOING? At some point you have to put your big girl (or big boy) britches on and GO AFTER IT.<\/li>\n<li>\u201cYou won\u2019t know everything, but you will figure it out.<\/li>\n<li>\u201cSurround yourself with really smart, awesome,\u00a0talented people. Create a team. I have a team: my supportive husband, my incredible employees, my mentor, my accountant, my bookkeeper, and countless other small business owners I meet with so I can always find clarity when things start to feel a little hairy and scary!<\/li>\n<li>\u201cDon\u2019t be afraid to fail. While there\u2019s always a chance you\u2019ll fail, there\u2019s an equally large chance you will succeed. Either way you\u2019re going to grow and learn and be a better person for taking the risk.\u201d<\/li>\n<\/ol>\n<p>Very well said, Maggie. Please check out the adorable <a href=\"http:\/\/magpiesnashville.com\/\" target=\"_blank\" rel=\"noopener\">magpies online store<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Maggie Tucker started her retail career as a young girl with a lemonade stand. She says her success had more to do with her adorable personality and keen fashion sense, than lemons. A\u00a0decade later, Maggie graduated from Belmont University in Nashville and\u00a0furthered her retail career. She\u00a0worked for a very successful small business owner, followed by&#8230;<\/p>\n<p><a class=\"more-link\" href=\"https:\/\/www.nashvillewraps.com\/blog\/2016\/05\/06\/it-started-with-a-lemonade-stand-and-ended-with-a-baby-boutique-the-story-of-magpies\">Read More<\/a><\/p>","protected":false},"author":388,"featured_media":18037,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[32,295,238,1,162],"tags":[1167,1165,1166,1164,297,27],"class_list":{"0":"post-18033","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-custom-printed-packaging","8":"category-featured-customers","9":"category-offering-gift-wrapping","10":"category-packaging","11":"category-business-101","12":"tag-baby-packaging","13":"tag-baby-store-retailing","14":"tag-maggie-tucker","15":"tag-magpies","16":"tag-retail-marketing","17":"tag-retail-packaging","18":"entry"},"aioseo_notices":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.nashvillewraps.com\/blog\/wp-json\/wp\/v2\/posts\/18033","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nashvillewraps.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nashvillewraps.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nashvillewraps.com\/blog\/wp-json\/wp\/v2\/users\/388"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nashvillewraps.com\/blog\/wp-json\/wp\/v2\/comments?post=18033"}],"version-history":[{"count":2,"href":"https:\/\/www.nashvillewraps.com\/blog\/wp-json\/wp\/v2\/posts\/18033\/revisions"}],"predecessor-version":[{"id":32223,"href":"https:\/\/www.nashvillewraps.com\/blog\/wp-json\/wp\/v2\/posts\/18033\/revisions\/32223"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nashvillewraps.com\/blog\/wp-json\/wp\/v2\/media\/18037"}],"wp:attachment":[{"href":"https:\/\/www.nashvillewraps.com\/blog\/wp-json\/wp\/v2\/media?parent=18033"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nashvillewraps.com\/blog\/wp-json\/wp\/v2\/categories?post=18033"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nashvillewraps.com\/blog\/wp-json\/wp\/v2\/tags?post=18033"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}