{"id":17438,"date":"2015-12-18T08:11:22","date_gmt":"2015-12-18T14:11:22","guid":{"rendered":"https:\/\/www.nashvillewraps.com\/blog\/?p=17438"},"modified":"2026-02-23T11:11:04","modified_gmt":"2026-02-23T17:11:04","slug":"transform-your-store-marketing-with-custom-shopping-bags","status":"publish","type":"post","link":"https:\/\/www.nashvillewraps.com\/blog\/2015\/12\/18\/transform-your-store-marketing-with-custom-shopping-bags","title":{"rendered":"Transform Your Store Marketing with Custom Shopping Bags"},"content":{"rendered":"

\"NashvilleIf you want to take your store image to the next level and advertise your store, custom bags<\/a> are the answer. You have complete\u00a0control over the branding including the design, text and colors. The bags become exclusive to your store and part of the gift. Also, you are sending your customers out the door as advertisers for your business!<\/p>\n

Dogaholics Turning Their Bags into Walking Billboards<\/strong><\/h3>\n

\"Custom<\/p>\n

Candace Canty, Founder of Dogaholics<\/a> in Chicago, IL says, \u201cWe are in a high traffic, urban shopping area where people walk a lot more than drive. They also always eat at outdoor cafes and restaurants in between shopping. I always loved seeing our old bags, the paw print plastic t-sacks<\/a> we got from Nashville Wraps, strolling the neighborhood. And it dawned on me that we were really missing an opportunity to advertise more. The bags really could be a walking billboard. Our city has also gone plastic bag free for the big box stores, so I’ve seen our shopping bags at the local grocery store too (as a reusable bag).\u201d<\/p>\n

\"DogaholicsDogaholics\u2019 customers love her custom bags from Nashville Wraps which are printed with different text on each side. Customers even post them on Instagram as seen here by @mabelwelsh. Candace explains, \u201cWe utilize the bag in multiple ways. First our logo is very large, so that it can be seen visibly. On the back side, we have one of our slogans like\u00a0“Unconditional love goes both ways”. I spend a lot of time and money developing our branding and I wanted to get the point across. We also utilize the gussets for two purposes. One panel includes the “12 truths to being a dogaholic” – they are fun and make our bags entertaining as well. The other side tells them about a free gift they can get at adogaholicsguide.com \u2013 this drives people to the website where we ask for their email to get the free gift.\u201d<\/p>\n

\"CustomDogaholics uses\u00a0tissue and ribbon for gift giving purposes, as well as the paw print tissue<\/a> and cello bags<\/a> for their bakery case.\u00a0Candace says, \u201cNashville Wraps is the most organized and easiest company we’ve worked with. I’ve worked with other companies in the past who were a little cheaper, but I never knew the status of our orders, things always came late, they wouldn’t return calls, etc. It was really annoying. I have never had an issue with Nashville Wraps and can always rely on their service and quality.\u201d<\/p>\n

Branding Extraordinaire – Balzac\u2019s Coffee Roasters \u00a0<\/strong><\/h3>\n

\"Balzacs<\/p>\n

Our customer Balzac\u2019s Coffee Roasters<\/a> in Stoney Creek, Ontario, Canada has some of the most beautiful custom bags we have ever done at Nashville Wraps. Chad Roberts, Creative Director and Owner of Chad Roberts Design manages their branding and packaging design. He does an extraordinary job.<\/p>\n

This year they created a holiday campaign for various custom printed products in\u00a0Balzac\u2019s Coffee Roasters Holiday Collection. Chad explains, \u201cHaving a bag\u00a0that\u00a0could both raise awareness of the\u00a0collection\u00a0and act as a gift bag on its own was paramount. Investing in good\u00a0branding is essential\u00a0in today\u2019s marketplace.\u201d<\/p>\n

\"BalzacsThe bag has been well received by customers and shared a lot on Instagram. Chad says, \u201cCustomers\u00a0covet a well-printed bag and use it\u00a0beyond the\u00a0initial purchase experience. They believe in the brand and love to share their\u00a0enthusiasm for the brand by carrying the bags everywhere.\u201d<\/p>\n

Custom Printing FAQ\u2019s<\/h3>\n

Custom Packaging Specialist Mike Coursey has been with Nashville Wraps for 29 years, and answers some of our most-asked questions about custom printed bags<\/a>.<\/p>\n

1. How do I\u00a0order?\u00a0<\/strong><\/p>\n

Call Nashville Wraps 1-800-547-9727 ext. 4 or email printed@nashvillewraps.com<\/a>.<\/p>\n

2. What information do you need?\u00a0<\/strong><\/p>\n

Quantity, size, color, design, logo and product type.<\/p>\n

3. How long do custom bags take? <\/strong><\/p>\n

Hot Stamped\/Ink Printed: 2-3 weeks<\/p>\n

Made to Order: 4-5 weeks on a new order or 15 to 18 working days on a reorder.<\/p>\n

4. What are the minimums?<\/strong><\/p>\n

Hot Stamped\/Ink Printed: 500 Bags<\/p>\n

Made to Order: 5,000 Bags for totally custom made to order for up to 3 colors. If you want 4 or more colors, minimums may be higher.<\/p>\n

5.\u00a0Are Made to Order\u00a0a lot more expensive per bag? \u00a0<\/strong><\/p>\n

On 5,000 bags they are about 30% higher than hot stamped bags, but you get 75% more printing and ink coverage. On 10,000 bags, the cost per 1,000 bags is less expensive than 1,000 hot stamped bags.\u00a0You have to look at the cost for printed bags as an advertising expense, not a supplies expense. It is one of the cheapest forms of advertising today compared to radio, TV and print. Printed bags serve a dual purpose for your store.<\/p>\n

6. What are the advantages of Made to Order\u00a0bags vs. Hot Stamp or Ink Printing? <\/strong><\/p>\n

Hot Stamped Bags: 1 color printing and a maximum of 2 sides.<\/p>\n

Ink Printed: 1 color and 1 side only.<\/p>\n

Made to Order: The minimum starts at 5,000 bags, but you can get complete 100% ink coverage on all 4 sides of the bag and up to 3 colors for the same price as printing 2 colors on 2 sides with just 25% coverage.<\/p>\n

7. What type of business would be a good candidate for custom bags?<\/strong><\/p>\n

Hot Stamped\/Ink Printed: any customer that now uses a label or hand stamps a plain bag and can use 500 to 1,000 bags in a reasonable time frame.<\/p>\n

Made to Order:\u00a0Stores that use a high volume or have multiple locations and want a lot more ad space on more sides of the bag to showcase locations, product listings or just to make a statement.<\/p>\n

8.\u00a0Can Nashville Wraps help me design my bag? <\/strong><\/p>\n

Yes, we can make suggestions, supply bag templates as well as give artistic help in several areas related to that process.<\/p>\n

See even more FAQ’s here<\/a>. We hope you will consider Nashville Wraps<\/a> for all your custom packaging needs including bags, boxes, ribbon, labels, tissue, gift wrap, paper cups, business forms and more!<\/p>\n","protected":false},"excerpt":{"rendered":"

If you want to take your store image to the next level and advertise your store, custom bags are the answer. You have complete\u00a0control over the branding including the design, text and colors. The bags become exclusive to your store and part of the gift. Also, you are sending your customers out the door as…<\/p>\n

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