{"id":14387,"date":"2014-10-17T07:21:39","date_gmt":"2014-10-17T12:21:39","guid":{"rendered":"https:\/\/www.nashvillewraps.com\/blog\/?p=14387"},"modified":"2022-08-08T12:54:47","modified_gmt":"2022-08-08T18:54:47","slug":"5-perks-of-instagram","status":"publish","type":"post","link":"https:\/\/www.nashvillewraps.com\/blog\/2014\/10\/17\/5-perks-of-instagram","title":{"rendered":"5 Perks of Instagram"},"content":{"rendered":"<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 658px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-version=\"7\">\n<div style=\"padding: 8px;\">\n<div style=\"background: #F8F8F8; line-height: 0; margin-top: 40px; padding: 50% 0; text-align: center; width: 100%;\">\n<div style=\"background: url(data:image\/png; base64,ivborw0kggoaaaansuheugaaacwaaaascamaaaapwqozaaaabgdbtueaalgpc\/xhbqaaaafzukdcak7ohokaaaamuexurczmzpf399fx1+bm5mzy9amaaadisurbvdjlvzxbesmgces5\/p8\/t9furvcrmu73jwlzosgsiizurcjo\/ad+eqjjb4hv8bft+idpqocx1wjosbfhh2xssxeiyn3uli\/6mnree07uiwjev8ueowds88ly97kqytlijkktuybbruayvh5wohixmpi5we58ek028czwyuqdlkpg1bkb4nnm+veanfhqn1k4+gpt6ugqcvu2h2ovuif\/gwufyy8owepdyzsa3avcqpvovvzzz2vtnn2wu8qzvjddeto90gsy9mvlqtgysy231mxry6i2ggqjrty0l8fxcxfcbbhwrsyyaaaaaelftksuqmcc); display: block; height: 44px; margin: 0 auto -44px; position: relative; top: -22px; width: 44px;\"><\/div>\n<\/div>\n<p style=\"margin: 8px 0 0 0; padding: 0 4px;\"><a style=\"color: #000; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none; word-wrap: break-word;\" href=\"https:\/\/www.instagram.com\/p\/uGuXDrmrEP\/\" target=\"_blank\" rel=\"noopener\">So many gorgeous red ribbons! What&#8217;s your fave?<\/a><\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\">A photo posted by Nashville Wraps (@nashvillewraps) on <time style=\"font-family: Arial,sans-serif; font-size: 14px; line-height: 17px;\" datetime=\"2014-10-13T19:51:42+00:00\">Oct 13, 2014 at 12:51pm PDT<\/time><\/p>\n<\/div>\n<\/blockquote>\n<p><script async=\"\" defer=\"\" src=\"https:\/\/www.instagram.com\/embed.js\"><\/script><br \/>\nWith so many social media networks to keep up with these days, why would a busy small business owner want to sign up for one more?<\/p>\n<p>Nashville Wraps hasn\u2019t been using <a title=\"Nashville Wraps on Instagram\" href=\"https:\/\/www.instagram.com\/nashvillewraps\/\" target=\"_blank\" rel=\"noopener\">Instagram<\/a> for long, but we\u2019ve noticed some real advantages to investing a little time in yet another network. Here are 5 reasons to check out Instagram, if you haven\u2019t already (or, reasons to make it work for your business):<!--more--><\/p>\n<h2><strong>1. User engagement is much higher than it is on Facebook<\/strong><\/h2>\n<p>Currently as much as 15x more, according to Social Media Examiner. Have you noticed that customers are no longer seeing and interacting with your Facebook posts? There\u2019s a reason for that: Facebook wants you to pay to \u201cboost\u201d your posts. For now, Instagram doesn\u2019t restrict which posts its users see. So, post new photos regularly, but try to avoid sharing several photos at once &#8211; that can be overkill.<\/p>\n<h2><strong>2. It\u2019s EASY to share photos and videos<\/strong><\/h2>\n<p>Remember what a challenge it once was to get decent pictures of your products? And then what a hassle it was to get the photos from your camera onto your website? With its easy photo-editing capabilities, Instagram puts the creative power into your hands via your smartphone and allows you to share photos instantly. (Don\u2019t want to take the time to figure out how to use it? Just ask a teen to show you &#8211; this social network is a big hit with them.) Once a photo is shared, it has a distinct URL which you can use to share elsewhere, or you can embed the photo into a web page (just click on the photo and then click on the \u201c\u2026\u201d button next to the comment field to copy and paste the embed code). If you\u2019re using WordPress to run your website, there are plugins available to display a gallery of your Instagrams on your website. And of course, since Facebook owns Instagram, sharing there is a piece of cake as well.<\/p>\n<h2><strong>3. You can get creative with photos or quick how-to videos<\/strong><\/h2>\n<p>Just got some new products in for your online shop, but can\u2019t wait until your photographer is available to start showing them off? Instagram is the perfect way to give a \u201csneak preview\u201d of coming attractions, allowing you to experiment with different props and real-life settings. It\u2019s easy to let your brand\u2019s personality shine through. It\u2019s also a great way to get the word out about current promotions or items with limited availability, or demonstrate how to use a featured item &#8211; and you&#8217;ll get instant feedback from your followers.<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 658px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-version=\"7\">\n<div style=\"padding: 8px;\">\n<div style=\"background: #F8F8F8; line-height: 0; margin-top: 40px; padding: 50% 0; text-align: center; width: 100%;\">\n<div style=\"background: url(data:image\/png; base64,ivborw0kggoaaaansuheugaaacwaaaascamaaaapwqozaaaabgdbtueaalgpc\/xhbqaaaafzukdcak7ohokaaaamuexurczmzpf399fx1+bm5mzy9amaaadisurbvdjlvzxbesmgces5\/p8\/t9furvcrmu73jwlzosgsiizurcjo\/ad+eqjjb4hv8bft+idpqocx1wjosbfhh2xssxeiyn3uli\/6mnree07uiwjev8ueowds88ly97kqytlijkktuybbruayvh5wohixmpi5we58ek028czwyuqdlkpg1bkb4nnm+veanfhqn1k4+gpt6ugqcvu2h2ovuif\/gwufyy8owepdyzsa3avcqpvovvzzz2vtnn2wu8qzvjddeto90gsy9mvlqtgysy231mxry6i2ggqjrty0l8fxcxfcbbhwrsyyaaaaaelftksuqmcc); display: block; height: 44px; margin: 0 auto -44px; position: relative; top: -22px; width: 44px;\"><\/div>\n<\/div>\n<p style=\"margin: 8px 0 0 0; padding: 0 4px;\"><a style=\"color: #000; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none; word-wrap: break-word;\" href=\"https:\/\/www.instagram.com\/p\/bmIzyvGrD0\/\" target=\"_blank\" rel=\"noopener\">How to use tissue paper with a gift bag, featuring our new Chevron Stripe design<\/a><\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\">A video posted by Nashville Wraps (@nashvillewraps) on <time style=\"font-family: Arial,sans-serif; font-size: 14px; line-height: 17px;\" datetime=\"2013-07-10T18:42:47+00:00\">Jul 10, 2013 at 11:42am PDT<\/time><\/p>\n<\/div>\n<\/blockquote>\n<p><script async=\"\" defer=\"\" src=\"https:\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<h2><strong>4. A picture or video is worth a thousand words<\/strong><\/h2>\n<p>A peek at <a title=\"Toms on Instagram\" href=\"https:\/\/www.instagram.com\/toms\/\" target=\"_blank\" rel=\"noopener\">Toms\u2019 Instagram account<\/a>, for example, shows a company whose mission is about much more than just shoes and glasses. Among the first to put the \u201cbuy one, give one\u201d model into practice, Toms includes photos of their philanthropic activities thrown in with cool product shots, giving an overall picture of a fun-loving, hard-working company that enjoys giving back. Your Instagram account should show off the things you\u2019re passionate about &#8211; but I want to mention one caveat: your followers might start to lose interest and \u201cunfollow\u201d you if you\u2019re only sharing photos of your adorable dog or the amazing meals you\u2019ve had (might want to save those shots for a separate, personal account). Keep your posts focused on and related to your brand so you\u2019re adding value to your followers\u2019 experience, and your audience will grow. Got styling tips for that new accessory, or a serving suggestion for an amazing new gourmet product? Show how excited you are about the product, and your enthusiasm will catch on.<\/p>\n<h2><strong>5. Your customers can show off your products for you<\/strong><\/h2>\n<p>Speaking of photos of amazing meals: Many diners will Instagram their plates before digging in, including the name of the restaurant when they share the photo. This taps into the concept of \u201csocial proof\u201d: if our friends and family recommend a product, we are more likely to choose that product as well. Encouraging the use of a particular #hashtag for your shop will make it easy to find those customer photos, because who knows? You might even want to feature them on your own website. Anthropologie encourages customers to share photos of their clothing, accessories and home goods in action. The resulting collection of pictures is more creative and appealing than the company\u2019s own Instagram feed, with minimal effort or expense.<\/p>\n<p>We\u2019re still learning as we go, but there are some excellent resources out there for using Instagram for business. There are also plenty of photography tips out there for creating beautiful photos. Above all, keep in mind that it\u2019s meant to be fun. You\u2019ll enjoy seeing the \u201clikes\u201d and comments start rolling in when you&#8217;re sharing photos that you love.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>So many gorgeous red ribbons! What&#8217;s your fave? A photo posted by Nashville Wraps (@nashvillewraps) on Oct 13, 2014 at 12:51pm PDT With so many social media networks to keep up with these days, why would a busy small business owner want to sign up for one more? Nashville Wraps hasn\u2019t been using Instagram for&#8230;<\/p>\n<p><a class=\"more-link\" href=\"https:\/\/www.nashvillewraps.com\/blog\/2014\/10\/17\/5-perks-of-instagram\">Read More<\/a><\/p>","protected":false},"author":364,"featured_media":14390,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[17,1,878,193],"tags":[880,881,879,377],"class_list":{"0":"post-14387","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-gift-gourmet-business","8":"category-packaging","9":"category-social-media-more-categories","10":"category-trends","11":"tag-instagram-for-business","12":"tag-instagram-tips","13":"tag-nashville-wraps-instagram","14":"tag-social-media-marketing","15":"entry"},"aioseo_notices":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.nashvillewraps.com\/blog\/wp-json\/wp\/v2\/posts\/14387","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nashvillewraps.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nashvillewraps.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nashvillewraps.com\/blog\/wp-json\/wp\/v2\/users\/364"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nashvillewraps.com\/blog\/wp-json\/wp\/v2\/comments?post=14387"}],"version-history":[{"count":2,"href":"https:\/\/www.nashvillewraps.com\/blog\/wp-json\/wp\/v2\/posts\/14387\/revisions"}],"predecessor-version":[{"id":29263,"href":"https:\/\/www.nashvillewraps.com\/blog\/wp-json\/wp\/v2\/posts\/14387\/revisions\/29263"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.nashvillewraps.com\/blog\/wp-json\/wp\/v2\/media\/14390"}],"wp:attachment":[{"href":"https:\/\/www.nashvillewraps.com\/blog\/wp-json\/wp\/v2\/media?parent=14387"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nashvillewraps.com\/blog\/wp-json\/wp\/v2\/categories?post=14387"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nashvillewraps.com\/blog\/wp-json\/wp\/v2\/tags?post=14387"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}