We’re thrilled to share some exciting news from Atlanta Market Spring 2026 – Nashville Wraps took home a Best Interactive Booth award!
This recognition marks a proud milestone for our team and reflects years of dedication to serving the retail, bakery, and gift businesses we work with every day. But more than just an award, this booth represented a fresh approach to how we showcase packaging solutions at trade shows.
Shop our new Spring 2026 Collections!
Designing a Boutique Experience
For this year’s show, we completely reimagined our booth design with one guiding principle: our customers are smart retailers, so why not create a space that feels like their world?
Instead of a traditional trade show display, we built an environment that felt like walking into a real boutique. The goal was simple – help attendees see our packaging in action and easily imagine it working in their own shops, stores, and gift boutiques.
The space invited visitors to explore product groupings, touch and handle packaging materials, and coordinate looks just as their customers would. Using samples of tissue, ribbon, wrapping paper, boxes, and bags, attendees could create cohesive packaging solutions on the spot.
Behind the Design: Q&A
“Atlanta Market Spring 2025 was a fun experience, and winning the booth award was especially meaningful—a proud moment for our team and a goal we’ve been working toward for a few years,” shares Tracy Armstrong, Customer Service & Custom Print Manager. “Mandi’s leadership and creativity drove the design, and it was rewarding to work together to bring her vision to life for our customers.”
We sat down with Mandi, the creative force behind the award-winning booth, to learn more about the design process and what went into creating this unique space.
What inspired the boutique concept?
“We really wanted to step back from how we’ve traditionally displayed product and ask a simple question: How does this actually help our customers? By creating a more realistic boutique environment, customers can immediately picture how our packaging would look and work in their own stores. It helps them visualize the finished experience, not just the product itself.”
What were the biggest design challenges?
“The biggest challenge was showing a lot of products without letting them compete with each other. We wanted each new design to have its own moment. Doing that in a 19′ x 22′ space takes very intentional layout and restraint. The goal was for customers to experience each collection clearly without feeling overwhelmed.”
How did you decide on the product groupings?
“Our major shows typically align with our seasonal product launches, so we focus the booth around what’s new for that season. That helps naturally narrow the assortment and keeps the display fresh and relevant. For the January Atlanta show, we featured our new spring designs, which made it easier to organize the booth by collection and give customers a clear, easy way to shop what was just released.”
Tracy adds, “She thought through every detail and planned the space so customers could easily shop for their packaging needs. Using samples of tissue, ribbon, wrapping paper, and more, customers were able to coordinate their packaging and create a look that helps their business shine.”
The Setup: 30 Hours, 4 Team Members, 9 Crates
Creating this award-winning experience doesn’t happen overnight. Setup took four team members nearly 30 hours over three days, with nine large crates filled with furniture, signage, and thousands of products shipped to the venue.
Fun Traditions
One of the team’s favorite traditions? Wearing fun shirts during setup to make fellow booth builders smile. They definitely got a few laughs while walking through the Mart!
The Response
The reaction from attendees made every hour of setup worth it. Several customers made a point to stop and share how much they loved the new booth. Many commented on the colors and the white carpet, saying it stood out from across the Mart.
One customer even said, “I almost missed you because I didn’t realize it was Nashville Wraps!” – which felt like the best kind of compliment. It meant the new look really made an impact.
What Makes Nashville Wraps Different
Nashville Wraps is a wholesale packaging supplier serving retail stores, gourmet food brands, candy makers, and gift businesses across the country. Our product line includes shopping bags, boxes, tissue, ribbon, bows, gift wrap, and cellophane – everything you need to create memorable packaging experiences.
Custom printing allows businesses to add their logo and branding directly onto packaging, turning every purchase into a marketing opportunity. Many of our products are made in the USA using recycled materials as part of our Green Way eco-friendly line.
We ship most in-stock orders within 24 hours from our facility just outside Nashville, Tennessee. Our team is focused on making packaging easy, accessible, and inspiring for growing businesses.
Bringing This Approach to Your Business
The same principles that won us Best Booth can elevate your retail space:
Think in Collections – Group complementary packaging together so customers can easily coordinate colors, patterns, and textures.
Make it Touchable – Let customers handle tissue paper, feel ribbon textures, and see how products look together before they buy.
Show It in Action – Display packaging with products inside so customers can visualize the finished look.
Create Seasonal Displays – Refresh your packaging offerings throughout the year to keep your store feeling current and exciting.
Whether you’re preparing for the holiday rush, planning seasonal promotions, or simply want to elevate your everyday packaging, Nashville Wraps has the products and expertise to help your business shine.
This award reflects our commitment to understanding what retailers need and making it easy to find the perfect packaging solutions. We’re grateful to everyone who visited our booth at Atlanta Market – and we can’t wait to help you create packaging experiences that wow your customers!
