2016 Retail Market Holiday Forecast

It may be hard to imagine right now, but all of our favorite holidays are still on the calendar and are still coming. Many of us will be thankful this coming Thanksgiving that the election will be over. One thing I learned at an early age is to treat others the way that I wish to be treated. In fact that is one of Nashville Wraps’ prime directives.

Washington could do well by learning that lesson, but the negative stuff works because most people are basically honest and will believe it. Fortunately you won’t find that vocabulary at Nashville Wraps, as we strive to be honest in our products and services and will go the extra mile to correct any wrong!

Fast and Furious for the Holidays

Going past Thanksgiving, what does the Christmas Holiday season look like for retailers? To borrow a well-worn phrase, the answer is “Fast and Furious”.  Consider that 50% of the voting public will see their candidate win and 50% will have lost. In either case the momentum of the election process as well as other events could cause consumers to lose focus on the upcoming holidays, until at least after Thanksgiving. If that happens, we all will be slammed for the roughly 4 weeks between Thanksgiving and Christmas.

Check Your List and Check it Twice

In the retail packaging world, there is a large demand for products in November and December. So large, in fact, that neither domestic nor import manufacturers and converters can keep up with it. You will have to rely on rock-solid distributors like Nashville Wraps who have done the homework, invested the capital, and built up large inventories to ship you goods when you need them – yes, even in December!

With over 10,000 skus, it is a daunting task to keep them all in stock, but we will still run 98% or better on complete shipments in December. That said, the safest bet is to order early, even if you order and specify a later ship date. See our new catalog online.

Nashville Wraps is proud to be your trusted partner in business. We value your input and if you think you will have special needs this year, please let us know as early as possible.

Thanks,

Robby Meadows

CEO, Nashville Wraps