Today’s post is from guest blogger and market researcher Pam Danziger. She has released her brand new book for and about independent retailers: Shops That Pop! It is THE book every Nashville Wraps‘ brick and mortar customer needs to stand out in today’s competitive retail market.
Pam offers practical, how-to tips you can start implementing today in your store to increase customer loyalty. You can order the book here and learn her 7 Steps to Extraordinary Retail Success.
National Small Business Week starts May 1st this year. The Small Business Association has many great small retailer events planned throughout the week.
Now here’s Pam…
A shop that POPs! is one that creates extraordinary, surprising and totally unexpected shopping experiences for customers. It’s the best any retailer can be – offering an authentic, unique, engaging shopping environment.
It’s Not What You Sell But How You Sell It
Is your store irresistible to customers? Creating extraordinary POP! shopping experiences is critical for specialty independent retailers today. Retail success is less about WHAT you sell, and more about HOW you sell it.
Discover how well your store measures up to the POP! Equation explained in my new book, Shops that POP! Through research-based insights and in-depth retailer profiles, it shows shop owners and small businesses the way to transform their stores into shops that POP! and will magnetically draw customers and bring them back for more.
Virtually any product sold by any specialty retailer is available elsewhere, and online probably for less. So the difference isn’t about the product, but how the product is staged to tell a story and how it is delivered to the customer face-to-face, person-to-person, hand-to-hand. That is what makes a shop POP! and what will bring customers back again and again for that special personal experience.
Independent Specialty Stores Will be the Next Big Thing in Retail
Small is the next big story in retail—small, as in independently owned businesses, will be in the retail “sweet spot” for the next decade, fueled by the desire of the highest-spending customers for new shopping experiences that they can’t find at the mall, in the national chains or in big box stores. The most successful among these retailers will be those who have Shops that POP!
A shop that POPs! creates an extraordinary shopping experience for the customer. Rather than just a store set up to sell stuff, it becomes a stage on which the shop owner tells their special story to and for the customer. It combines a unique vision with carefully curated products and services delivered in a personal and personalized way to people who are not just customers, but true friends. Specialty retailers must play to their number-one competitive advantage: their personal touch.
Independent Retailers Have to Step Up Their Game
Furthermore, the book reveals the trends that give small independent retailers an advantage for at least the next decade and more importantly how to use those trends to drive business to your local store and be able to compete in this new consumer world. You will learn strategies from 17 of the nation’s most successful independent retailers who create a shopping experience that is different, distinctive, and fun.
With the 7 POP! principles, the interviews and case studies included in Shops that POP!, plus links to the POP! retailers websites and social media, you are invited behind the curtain to see how the best of America’s specialty independent retailers have created their success. You’ll have an arsenal of tools and powerful ideas that can help revitalize your business and your Main Street!
Start making your shop POP, order your copy today!